Lindsay Zaltman will be a speaker at MMA Impact Dubai on February 10.

In a partnership with Yale University, Olson Zaltman’s research on perceptions of HIV prevention among young women in eSwatini (formerly Swaziland) will be presented at the 14th International AIDSImpact Conference in London.

The name of the paper is, “Project Last Mile and the Girl Champ brand in eSwatini: A mixed methods evaluation to understand how private sector expertise can promote uptake of HIV prevention services amongst adolescent girls and young women.”

Olson Zaltman’s James Forr will present his research on using metaphor to understand corporate climate and culture at the Spring 2018 Conference of the Academy of Business Research in New Orleans.

Speaking Topic: Tapping into the Consumer Unconscious

James Forr will present at the International Labour Organization (ILO) Regional Symposium, "Making Sustainable Development Goals (SDG) a Reality – the Business Case," which takes place in Belgrade. He will discuss the highlights of our research with the winners of the Ideas for Action competition, a joint initiative of World Bank Group and the Zicklin Center for Business Ethics Research at the Wharton School.

Olson Zaltman's Head of Insights, James Forr, will speak at a luncheon of the Puget Sound Research Forum Thursday, June 15 at 11:00 am PDT at the Lake Union Cafe in Seattle.

Olson Zaltman's Head of Insights, James Forr, will speak at the VT/NH Marketing Group's 29th annual conference on Wednesday June 7 from 10:45-11:45 am ET at the Radisson Hotel in Nashua, NH.

Olson Zaltman's Head of Insights, James Forr, will speak at the annual Qualitative Research Consultants Association (QRCA) conference Thursday, January 19 at 9 am PT at the JW Marriot LA LIVE in Los Angeles.  The title of his talk is "Memory's Murky Mysteries."

Lindsay Zaltman is delivering the keynote presentation at the 2016 Primerus Global Conference in Washington D.C. on October 14.  The title of his talk is, "Using Metaphor to Unmask the Unconscious."  

Primerus is a society of the world's top independent, boutique law firms.

Senior Project Manager Abigail Rendin will be presenting at the 2016 AMA Regional Conference: Mass Marketing in a Global Age, hosted by Carnegie Mellon University's Undergraduate Marketing Organization. Her presentation is titled, "Solving the Insight “Depth Deficit” to Better Engage with Consumers". 

Olson Zaltman's Jessica Ames and James Forr will participate in a conference at the White House on "Advancing Equity for Women & Girls of Color: A Research Agenda for the Next Decade."  Jessica is a panelist on the topic of media representations of women of color.

Olson Zaltman's Jessica Ames will speak about Olson Zaltman's research on Millennials and the maker movement at the National Conference for Catalogers and Etailers in Schaumburg, Illinois.

Jess also will be tweeting throughout the conference, which runs from September 15-17.

Andy Baron, PhD, our Consumer Neuroscience Advisor, will be presenting on "Implicit Association Testing: Practical Applications and Theoretical Implications for Marketing Research" at the 5th Annual Interdisciplinary Symposium on Decision Neuroscience in Cambridge, MA.

Hosted by MIT, this symposium brings together academics, industry leaders, neuroscience research companies, and marketing research executives. 

Our unique Implicit Association Evaluator (IAE®) can help you understand the strength of the associations between brands and attributes, emotions, or metaphors. This understanding is key to carving out a unique place in the market, choosing the right campaigns and designs, and measuring brand health over time.