OZ’s Tim Bradley will discuss the link between metaphor and marketing with the Pacific Northwest Chapter of the Qualitative Research Consultants Association on November 8.
Olson Zaltman’s Hannibal Brooks will present at the IIeX North America Conference, which runs April 23-25 in Austin, TX. His presentation will be, “How to Sell Time Travel,” which focuses on the marketing of breakthrough innovations.
Dianna Feng will present at the Laurel Highlands Visitors Bureau's Marketing Summit on November 2 at 1:30 pm. Her presentation is, "Diversity and Inclusion: Representing Women of Color in Media and Marketing."
Olson Zaltman's managing partner Jerry Olson will present a talk entitled, "A Metaphor Approach to Brand Meaning" at the 2017 North America Conference of the Association for Consumer Research in San Diego. His talk is part of a roundtable session contrasting academic and practitioner perspectives on brand meaning.
Olson Zaltman's Dianna Feng will speak at TedX Pittsburgh at the Byham Theater on Sunday, June 4. The event begins at 11:30 am. Dianna will discuss how different sociocultural backgrounds influence all aspects of life–from shaping larger personal outlooks and societal perceptions to consumer thoughts and behaviors.
Olson Zaltman's research "A Hero's Journey: A Millennial Perspective on Sustainable Development," will be discussed Tuesday, October 4 at the 2016 Annual Meetings of the International Monetary Fund/World Bank Group.
The research is a study for Ideas for Action, a joint initiative of the World Bank and the Zicklin Center for Business Ethics at Wharton. An executive summary is available for download.
Lindsay Zaltman will speak about the importance of finding the unconscious frames that resonate at a deep level with policy-makers. He will focus on the power of metaphor in creating effective messaging to both sides of the isle.
Managing Director Lindsay Zaltman will be presenting at Carnegie Mellon University's Integrated Innovation Institute as a part of their fall seminar series.
Olson Zaltman’s Abigail Rendin will present with Padmini Sharma of Jester and Genius at the Advertising Research Foundation’s Re:Think 2015 in New York on Wednesday, March 18. Their paper is titled “Using Metaphor to Drive Differentiation” and focuses on ZMET® research conducted for the Susan G. Komen Foundation. The judging committee ranked this paper as one of the “Top 11” of the more than 200 submitted.
