Can you smell what we’re cooking? OZ’s Hannibal and Malcolm Brooks discuss scent advertising on the GreenBook blog

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Hannibal and Malcolm Brooks publish about taste perceptions

OZ’s Hannibal and Malcolm Brooks have written a post for the GreenBook blog entitled, “Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste.”

Earlier Event: February 10
Lindsay Zaltman speaks at Impact Dubai
Later Event: February 18
Gerald Zaltman hosts MSI Lunch Lecture