OZ’s Hannibal Brooks and Malcolm Brooks have published, “Lead By The Nose: It is Time to Embrace Scent Advertising” in the GreenBook market research blog.
Hannibal Brooks and Malcolm Brooks have written about the subtle power of brand mascots at ESOMAR Research World.
OZ’s Hannibal and Malcolm Brooks are profiled in the University of Virginia’s McIntyre Business School alumni publication
OZ’s Hannibal and Malcolm Brooks have written a post for the GreenBook blog entitled, “Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste.”
OZ’s James Forr has published an article for ESOMAR Research World titled, “Fighting Words: Language and Messaging in the Democratic Presidential Primary.”
OZ’s Dr. Andrew Baron and James Forr have published an article in ESOMAR Research World titled, “Out of the Darkness: A Call For Change in Neuromarketing.” https://www.researchworld.com/out-of-the-darkness-a-call-for-change-in-neuromarketing/
OZ’s James Forr and Joe Plummer are co-authors (along with Dr. Melvin Prince and Jim Wardlaw) on a paper in the Journal of Leadership Studies titled, “CEO Archetype Identity Drives Organization Culture.” https://onlinelibrary.wiley.com/doi/abs/10.1002/jls.21642
Andrew Baron, Gerald Zaltman, and Jerry Olson have published an article, "Barriers to Advancing the Science in Practice of Marketing" in the Journal of Marketing Management.
This article identifies common practices that researchers and practitioners should avoid to ensure reliable, high-quality research.
The article "Toward a New Marketing Science for Hospitality Managers," by Gerald Zaltman, Jerry Olson, and James Forr is featured today on the SAGE management blog, Management INK.
The article was originally published in November 2015 in Cornell Hospitality Quarterly.
James Forr of Olson Zaltman had his article, “What Makes a Great Campaign Great” published in the December 2014 issue of Quirk’s Marketing Research Review.
Gerald Zaltman’s article “Are You Mistaking Facts for Insights? Lighting up Advertising’s Dark Continent of Imagination” appears in the December 2014 issue of the Journal of Advertising Research.
