Elyse Kane is former Vice President of Consumer Insights for North America at Colgate-Palmolive. She is currently Adjunct Professor in the Graduate Marketing Department at City University of New York and is a member of Baruch College's Curriculum Advisory Board. She was previously a trustee for the Marketing Science Institute and was on the advisory board for the North American branch of the Ehrenberg-Bass Institute for Marketing Science.

Catharine Hays is former executive director of the Future of Advertising program at The Wharton School and co-host of Marketing Matters on Business Radio Powered by the Wharton School on Sirius XM 111. She earned her graduate degrees at Wharton and Penn as a Lauder Fellow and led pioneering marketing, strategy and sales teams during a 15-year career at AT&T. She is co-author of Beyond Advertising: Creating Value Through All Customer Touchpoints. 

For more than twelve years, Rob Scalea held senior positions within the network of holding company giant WPP. There, Rob served as Chief Strategy Officer of J. Walter Thompson/North America and then as CEO for The Brand Union/Americas. Prior to WPP, he spent seven years as EVP/Director of Marketing Sciences for Hill, Holliday in Boston and served as Adjunct Faculty at the Radcliffe Institute of Harvard University.

Jim Figura is former Vice President of Global Consumer Insights for the Colgate-Palmolive Company. Jim has been on executive committees for the Marketing Science Institute Board and the Advertising Research Foundation, the North American Advisory Board of the Ehrenberg-Bass Institute for Marketing Science, and the Nielsen Global Advisory Board. He has been a frequent speaker at leading business schools on topics ranging from global business strategy, innovation and new products, analytical methods, and insight generation.

Joe Plummer is adjunct Professor in the Columbia Business School, president of Sunstar Americas Foundation, and co-author of The Online Advertising Playbook, which focuses on the emergence of the internet as a marketing platform. Prior to joining Olson Zaltman, Joe was Executive Vice President at McCann Worldgroup, Vice Chairman at DMB & B, Executive Vice President at Young & Rubicam, and Senior Vice President at Leo Burnett. He was also a managing director at Paine Webber/Y&R Ventures, and Chief Research Officer at the Advertising Research Foundation. Joe serves on the President’s Council at Ohio State University, where he received his Masters and PhD.