OZ’s Hannibal Brooks and Malcolm Brooks have published, “Lead By The Nose: It is Time to Embrace Scent Advertising” in the GreenBook market research blog.
Sophia Yanik has won a 2021 Young Professionals Grant from the Qualitative Research Consultants Association (QRCA). The grant promotes young researchers’ careers with access to networking and educational sessions at the QRCA’s Annual Conference.
Matt Hancher will represent Olson Zaltman at the virtual gala for the 2020 Quirk’s Marketing Research and Insights Excellence Awards. We are a finalist for the second year in a row, this time in the category of “Qualitative Research Impact” for our work with General Mills studying the meaning of regenerative agriculture.
OZ’s James Forr will discuss our ZMET research on sustainable innovation in a virtual guest lecture at the Wharton School.
OZ’s Caroline SIlla and James Forr will discuss ZMET at a virtual guest lecture at the Haslam Business School at University of Tennessee.
Sophia Yanik will be a guest lecturer for MBA classes at Kennesaw State University's Coles College of Business on September 16.
OZ’s Gretchen Barton discusses our research into the mind of the Gen Z non-voter in this article by Olga Khazan in The Atlantic.
Why can it be so difficult for business professionals to ask for help, and what is the best way to do it? Learn about the 3Ms of asking for help -- mindset, motivation, and metaphors -- from OZ's Gretchen Barton on Dr. Andrea Wojnicki's Talk About Talk podcast.
OZ’s James Forr and Dr. Djordjija Petkoski from Wharton discuss our ZMET research into the mind of sustainability innovators. The Awaken 2020 webinar is hosted by the Buffalo Center for Cultural Innovation.
Hannibal Brooks and Malcolm Brooks have written about the subtle power of brand mascots at ESOMAR Research World.
Olson Zaltman’s Hannibal and Malcolm Brooks discuss their careers and talk marketing and behavioral science as guests on Episode 3 of the #BlackProfessionals Project.
OZ’s Hannibal and Malcolm Brooks are profiled in the University of Virginia’s McIntyre Business School alumni publication
Our CEO, Lindsay Zaltman, is a panelist on the COVID-19 Insights Leadership Roundtable: Edition 11, sponsored by Greenbook.
We will partner with Commonwealth for a webinar discussing perceptions of poverty in America and how to change them. We will discuss in-depth research on the topic, funded by the Gates Foundation and the MetLife Foundation. Click here to register. This is part of Commonwealth’s COVID19 webinar series.
OZ’s internship coordinator, Jake Wax, was a guest on Alissa Carpenter’s Humanize Your Workplace podcast, as he discussed the challenges of creating a positive internship experience during a pandemic.
OZ’s James Forr discusses the problems with the metaphor of “opening the country” in this MediaPost op-ed.
Founding partner Dr Gerald Zaltman will host a Marketing Science Institute (MSI) Lunch Lecture on the topic of “Developing Open Minds In Marketing.” Click here to register
OZ’s Hannibal and Malcolm Brooks have written a post for the GreenBook blog entitled, “Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste.”
Lindsay Zaltman will be a speaker at MMA Impact Dubai on February 10.
One of OZ’s founding partners, Dr. Gerald Zaltman, will present our quarterly Deep Dives webinar. His topic is, “The 7 Qualities of an Open Mind.” Click here to register
OZ’s James Forr has published an article for ESOMAR Research World titled, “Fighting Words: Language and Messaging in the Democratic Presidential Primary.”
Olson Zaltman is a finalist in the “Nonprofit-Social Enterprise” category for the 2019 Quirk’s Marketing Insights and Excellence Awards.
Sasha Aquino, who led this research for Project Last Mile in Africa, will represent Olson Zaltman at the awards ceremony.
https://www.quirks.com/events/the-marketing-research-and-insight-excellence-awards-2019
OZ’s Tim Bradley will discuss the link between metaphor and marketing with the Pacific Northwest Chapter of the Qualitative Research Consultants Association on November 8.
OZ’s Abigail Rendin and Gretchen Barton will be at the annual TMRE Conference at The Mirage in Las Vegas November 4-7.
Lindsay Zaltman is this year’s speaker at Design Dialogue, hosted by Laroche University at the Pittsburgh Opera House. His presentation is entitled, “Design by Metaphor: Finding Focus in the Fast Changing World of Design.”
OZ’s Hannibal Brooks will emcee the Insights Marketing Day 2019 Conference October 10 in Denver.
OZ’s Dr. Andrew Baron and James Forr have published an article in ESOMAR Research World titled, “Out of the Darkness: A Call For Change in Neuromarketing.” https://www.researchworld.com/out-of-the-darkness-a-call-for-change-in-neuromarketing/
In a partnership with Yale University, Olson Zaltman’s research on perceptions of HIV prevention among young women in eSwatini (formerly Swaziland) will be presented at the 14th International AIDSImpact Conference in London.
The name of the paper is, “Project Last Mile and the Girl Champ brand in eSwatini: A mixed methods evaluation to understand how private sector expertise can promote uptake of HIV prevention services amongst adolescent girls and young women.”
OZ’s James Forr and Joe Plummer are co-authors (along with Dr. Melvin Prince and Jim Wardlaw) on a paper in the Journal of Leadership Studies titled, “CEO Archetype Identity Drives Organization Culture.” https://onlinelibrary.wiley.com/doi/abs/10.1002/jls.21642
Lindsay Zaltman is a guest on the Intellicast Podcast, produced by EMI Research Solutions. http://emi-rs.com/our-story/intellicast/
We author a quarterly email documenting market research trends, including our own thoughts and perspectives.
