OZ’s Hannibal Brooks and Malcolm Brooks have published, “Lead By The Nose: It is Time to Embrace Scent Advertising” in the GreenBook market research blog.
Sophia Yanik has won a 2021 Young Professionals Grant from the Qualitative Research Consultants Association (QRCA). The grant promotes young researchers’ careers with access to networking and educational sessions at the QRCA’s Annual Conference.
Matt Hancher will represent Olson Zaltman at the virtual gala for the 2020 Quirk’s Marketing Research and Insights Excellence Awards. We are a finalist for the second year in a row, this time in the category of “Qualitative Research Impact” for our work with General Mills studying the meaning of regenerative agriculture.
OZ’s Caroline SIlla and James Forr will discuss ZMET at a virtual guest lecture at the Haslam Business School at University of Tennessee.
Sophia Yanik will be a guest lecturer for MBA classes at Kennesaw State University's Coles College of Business on September 16.
OZ’s Gretchen Barton discusses our research into the mind of the Gen Z non-voter in this article by Olga Khazan in The Atlantic.
Why can it be so difficult for business professionals to ask for help, and what is the best way to do it? Learn about the 3Ms of asking for help -- mindset, motivation, and metaphors -- from OZ's Gretchen Barton on Dr. Andrea Wojnicki's Talk About Talk podcast.
OZ’s James Forr and Dr. Djordjija Petkoski from Wharton discuss our ZMET research into the mind of sustainability innovators. The Awaken 2020 webinar is hosted by the Buffalo Center for Cultural Innovation.
Hannibal Brooks and Malcolm Brooks have written about the subtle power of brand mascots at ESOMAR Research World.
Olson Zaltman’s Hannibal and Malcolm Brooks discuss their careers and talk marketing and behavioral science as guests on Episode 3 of the #BlackProfessionals Project.
OZ’s Hannibal and Malcolm Brooks are profiled in the University of Virginia’s McIntyre Business School alumni publication
Our CEO, Lindsay Zaltman, is a panelist on the COVID-19 Insights Leadership Roundtable: Edition 11, sponsored by Greenbook.
OZ’s Hannibal and Malcolm Brooks have written a post for the GreenBook blog entitled, “Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste.”
Olson Zaltman is a finalist in the “Nonprofit-Social Enterprise” category for the 2019 Quirk’s Marketing Insights and Excellence Awards.
Sasha Aquino, who led this research for Project Last Mile in Africa, will represent Olson Zaltman at the awards ceremony.
https://www.quirks.com/events/the-marketing-research-and-insight-excellence-awards-2019
OZ’s Dr. Andrew Baron and James Forr have published an article in ESOMAR Research World titled, “Out of the Darkness: A Call For Change in Neuromarketing.” https://www.researchworld.com/out-of-the-darkness-a-call-for-change-in-neuromarketing/
OZ’s James Forr and Joe Plummer are co-authors (along with Dr. Melvin Prince and Jim Wardlaw) on a paper in the Journal of Leadership Studies titled, “CEO Archetype Identity Drives Organization Culture.” https://onlinelibrary.wiley.com/doi/abs/10.1002/jls.21642
Olson Zaltman CEO Lindsay Zaltman has been named to the Advisory Board of the University of Georgia Master’s of Marketing Research (MMR) program.
The Deep Metaphor Health Framework, the first such unconscious and universal framework in the research industry, was established after Olson Zaltman conducted an exhaustive audit of more than 140 of its past healthcare-related studies. It can be applied to all aspects of health and wellness, including medical conditions from acne to zoster, across a variety of severities and patient segments.
We are proud to introduce Furious Intent in Paris as our newest ZMET Global Partner. Co-Founder and CEO Sophie Malherbe is an experienced marketing and and business design consultant. President Pascal Minella boasts 20 years of experience in strategy, marketing, entrepreneurship, and design thinking. Furious Intent has partnered with companies such as BNP PARIBAS, Cartier, Danone, Sanofi, and Transdev. We are proud and delighted to add them to our global network.
We are proud to introduce our newest global partner, Renaissance Strategic Consultants in India.
The Renaissance ZMET team is led by Dr. Anindita Banerjee and Chandradeep Mitra. Renaissance Strategic Consultants are located in both Mumbai and Maharashtra, India.
Dr. Banerjee has a PHD in cross cultural management, a MBA in marketing and HR and a Master’s of Science in Mathematics. She has worked with Fortune 500 organizations to design and implement initiatives relating to cultural intelligence, diversity and inclusion.
Chandradeep Mitra is the other half of the Renaissance ZMET team, bringing to the table his experience in consulting, education, marketing and brand management. He has a bachelor's degree in civil engineering and an MBA in Marketing Management.
We are thrilled to add Renaissance Strategic Consultants to our global network.
Olson Zaltman has added veteran advertising executive Rob Scalea to its Board of Advisors.
At WPP Rob served as Chief Strategy Officer for J. Walter Thompson/North America and CEO for The Brand Union/Americas. Prior to that he spent seven years as EVP/Director of Marketing Sciences at Hill, Holiday in Boston.
Andrew Baron, Gerald Zaltman, and Jerry Olson have published an article, "Barriers to Advancing the Science in Practice of Marketing" in the Journal of Marketing Management.
This article identifies common practices that researchers and practitioners should avoid to ensure reliable, high-quality research.
The article "Toward a New Marketing Science for Hospitality Managers," by Gerald Zaltman, Jerry Olson, and James Forr is featured today on the SAGE management blog, Management INK.
The article was originally published in November 2015 in Cornell Hospitality Quarterly.
Gerald Zaltman is this year’s recipient of the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice. “Jerry has contributed broadly to theories of socialchange, sociology of knowledge, neuroscience and cognitive science, and thedynamics of conceptual metaphors, to name a few areas. In my mind he is first and foremost an imaginative thinker and it is to this very topic, the nature of imaginative thinking that he is now turning his attention,” shared Dr. Jagdish Sheth, founder of The Sheth Foundation.
The Sheth Foundation is hosting a reception at this year’s Association for Consumer Research Conference, and we hope you will join in celebrating Jerry’s receipt of the Sheth Medal. The reception is scheduled for:
DATE: Friday,October 2
TIME: 6:00 – 7:30pm
PLACE: Hilton New Orleans Riverside; Mark Twain Courtyard – Riverside Building
On Saturday, October 3 following the luncheon, Jerry will receive the award and present in a special session that honors his work.
Joe Plummer has been named to the Senior Advisory Board of the Journal of Advertising Research. He also has been named a member of the 2015 Marketing Hall of Fame Academy by the New York Chapter of the American Marketing Association.
James Forr of Olson Zaltman had his article, “What Makes a Great Campaign Great” published in the December 2014 issue of Quirk’s Marketing Research Review.
Gerald Zaltman’s article “Are You Mistaking Facts for Insights? Lighting up Advertising’s Dark Continent of Imagination” appears in the December 2014 issue of the Journal of Advertising Research.
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