OZ’s Hannibal Brooks and Malcolm Brooks have published, “Lead By The Nose: It is Time to Embrace Scent Advertising” in the GreenBook market research blog.
Sophia Yanik has won a 2021 Young Professionals Grant from the Qualitative Research Consultants Association (QRCA). The grant promotes young researchers’ careers with access to networking and educational sessions at the QRCA’s Annual Conference.
Matt Hancher will represent Olson Zaltman at the virtual gala for the 2020 Quirk’s Marketing Research and Insights Excellence Awards. We are a finalist for the second year in a row, this time in the category of “Qualitative Research Impact” for our work with General Mills studying the meaning of regenerative agriculture.
OZ’s James Forr will discuss our ZMET research on sustainable innovation in a virtual guest lecture at the Wharton School.
OZ’s Caroline SIlla and James Forr will discuss ZMET at a virtual guest lecture at the Haslam Business School at University of Tennessee.
Sophia Yanik will be a guest lecturer for MBA classes at Kennesaw State University's Coles College of Business on September 16.
OZ’s Gretchen Barton discusses our research into the mind of the Gen Z non-voter in this article by Olga Khazan in The Atlantic.
Why can it be so difficult for business professionals to ask for help, and what is the best way to do it? Learn about the 3Ms of asking for help -- mindset, motivation, and metaphors -- from OZ's Gretchen Barton on Dr. Andrea Wojnicki's Talk About Talk podcast.
OZ’s James Forr and Dr. Djordjija Petkoski from Wharton discuss our ZMET research into the mind of sustainability innovators. The Awaken 2020 webinar is hosted by the Buffalo Center for Cultural Innovation.
Hannibal Brooks and Malcolm Brooks have written about the subtle power of brand mascots at ESOMAR Research World.
Olson Zaltman’s Hannibal and Malcolm Brooks discuss their careers and talk marketing and behavioral science as guests on Episode 3 of the #BlackProfessionals Project.
OZ’s Hannibal and Malcolm Brooks are profiled in the University of Virginia’s McIntyre Business School alumni publication
Our CEO, Lindsay Zaltman, is a panelist on the COVID-19 Insights Leadership Roundtable: Edition 11, sponsored by Greenbook.
We will partner with Commonwealth for a webinar discussing perceptions of poverty in America and how to change them. We will discuss in-depth research on the topic, funded by the Gates Foundation and the MetLife Foundation. Click here to register. This is part of Commonwealth’s COVID19 webinar series.
OZ’s internship coordinator, Jake Wax, was a guest on Alissa Carpenter’s Humanize Your Workplace podcast, as he discussed the challenges of creating a positive internship experience during a pandemic.
OZ’s James Forr discusses the problems with the metaphor of “opening the country” in this MediaPost op-ed.
Founding partner Dr Gerald Zaltman will host a Marketing Science Institute (MSI) Lunch Lecture on the topic of “Developing Open Minds In Marketing.” Click here to register
OZ’s Hannibal and Malcolm Brooks have written a post for the GreenBook blog entitled, “Eat Your Words: 3 Research Studies That Prove Food Names Actually Change What We Taste.”
Lindsay Zaltman will be a speaker at MMA Impact Dubai on February 10.
One of OZ’s founding partners, Dr. Gerald Zaltman, will present our quarterly Deep Dives webinar. His topic is, “The 7 Qualities of an Open Mind.” Click here to register
OZ’s James Forr has published an article for ESOMAR Research World titled, “Fighting Words: Language and Messaging in the Democratic Presidential Primary.”
We author a quarterly email documenting market research trends, including our own thoughts and perspectives.
