Olson Zaltman is a finalist in the “Nonprofit-Social Enterprise” category for the 2019 Quirk’s Marketing Insights and Excellence Awards.

Sasha Aquino, who led this research for Project Last Mile in Africa, will represent Olson Zaltman at the awards ceremony.

https://www.quirks.com/events/the-marketing-research-and-insight-excellence-awards-2019

OZ’s Tim Bradley will discuss the link between metaphor and marketing with the Pacific Northwest Chapter of the Qualitative Research Consultants Association on November 8.

OZ’s Dr. Andrew Baron and James Forr have published an article in ESOMAR Research World titled, “Out of the Darkness: A Call For Change in Neuromarketing.” https://www.researchworld.com/out-of-the-darkness-a-call-for-change-in-neuromarketing/

In a partnership with Yale University, Olson Zaltman’s research on perceptions of HIV prevention among young women in eSwatini (formerly Swaziland) will be presented at the 14th International AIDSImpact Conference in London.

The name of the paper is, “Project Last Mile and the Girl Champ brand in eSwatini: A mixed methods evaluation to understand how private sector expertise can promote uptake of HIV prevention services amongst adolescent girls and young women.”

OZ’s James Forr and Joe Plummer are co-authors (along with Dr. Melvin Prince and Jim Wardlaw) on a paper in the Journal of Leadership Studies titled, “CEO Archetype Identity Drives Organization Culture.” https://onlinelibrary.wiley.com/doi/abs/10.1002/jls.21642

OZ’s Jessica Kukreti will address the Boston Chapter of the Qualitative Research Consultants Association (QRCA)

Our Consumer Neuroscience Officer, Dr. Andrew Baron, will receive the 2018 University of British Columbia Killam Research Prize in recognition of his outstanding research and scholarly contributions. Winners were selected by UBC’s Faculty Research Award Committee, which spans arts and humanities, business, applied science, science, and medicine.

Olson Zaltman’s Jessica Kukreti will be a guest lecturer at Columbia Business School, where she will address a class on Marketing the Arts, Culture, and Entertainment.

Lindsay Zaltman was interviewed by Clock Tower Research as part of its Masters of Marketing interview series.

Olson Zaltman’s Matt Hancher will address the University of Pittsburgh’s Behavior Economics Club on March 6 from 9-10 am.

Dr. Gerald Zaltman will receive the 2019 American Marketing Association CBSIG Lifetime Achievement Award at the AMA Winter Academic Conference in Austin on February 23.

OZ’s founding partner, Gerald Zaltman, will be a guest on “Knowledge@Wharton” on Wharton Business Radio (SiriusXM Channel 132). He will be discussing his book, Unlocked: Keys to Improve Your Thinking.