Olson Zaltman consumer neuroscience advisor Dr. Andrew Baron will be presenting along with a panel of other Implicit Response specialists in the last webinar of the Warc Webinar: Neuromarketing series. 

This webinar will discuss Implicit Response testing in detail - it will help clients and interested parties to better understand the different approaches to measuring Implicit response and the pros and cons of the differing approaches.

Implicit response testing represents a very exciting new testing capability, but the terminology and differing perspectives from experts can be quite confusing. Perspectives will be provided by these specialists in this area and will cover a mix of academic, scientific and technological viewpoints and inputs on different practical applications.

The webinar will be led by Thom Noble, CEO, Founder of NeuroStrata, the Independent Consultancy in Consumer Neuroscience.