Olson Zaltman's Jessica Ames and James Forr will participate in a conference at the White House on "Advancing Equity for Women & Girls of Color: A Research Agenda for the Next Decade."  Jessica is a panelist on the topic of media representations of women of color.

Managing Director James Forr will be guest lecturing at the University of Florida for Dr. Richard Lutz's MBA course "Building and Managing Brand Equity". This is a closed event. 

Lindsay Zaltman will speak about the importance of finding the unconscious frames that resonate at a deep level with policy-makers.  He will focus on the power of metaphor in creating effective messaging to both sides of the isle.

Olson Zaltman consumer neuroscience advisor Dr. Andrew Baron will be presenting along with a panel of other Implicit Response specialists in the last webinar of the Warc Webinar: Neuromarketing series. 

This webinar will discuss Implicit Response testing in detail - it will help clients and interested parties to better understand the different approaches to measuring Implicit response and the pros and cons of the differing approaches.

Implicit response testing represents a very exciting new testing capability, but the terminology and differing perspectives from experts can be quite confusing. Perspectives will be provided by these specialists in this area and will cover a mix of academic, scientific and technological viewpoints and inputs on different practical applications.

The webinar will be led by Thom Noble, CEO, Founder of NeuroStrata, the Independent Consultancy in Consumer Neuroscience.

Managing Director Lindsay Zaltman will be presenting at Carnegie Mellon University's Integrated Innovation Institute as a part of their fall seminar series. 

Senior Project Manager Abigail Rendin will be guest lecturing at the University of Tennessee for Dr. Kelly Hewett's MBA course "Marketing Insights". This is a closed event. 

Olson Zaltman's Jessica Ames will speak about Olson Zaltman's research on Millennials and the maker movement at the National Conference for Catalogers and Etailers in Schaumburg, Illinois.

Jess also will be tweeting throughout the conference, which runs from September 15-17.

Andy Baron, PhD, our Consumer Neuroscience Advisor, will be presenting on "Implicit Association Testing: Practical Applications and Theoretical Implications for Marketing Research" at the 5th Annual Interdisciplinary Symposium on Decision Neuroscience in Cambridge, MA.

Hosted by MIT, this symposium brings together academics, industry leaders, neuroscience research companies, and marketing research executives. 

Our unique Implicit Association Evaluator (IAE®) can help you understand the strength of the associations between brands and attributes, emotions, or metaphors. This understanding is key to carving out a unique place in the market, choosing the right campaigns and designs, and measuring brand health over time.

Olson Zaltman’s Abigail Rendin will present with Padmini Sharma of Jester and Genius at the Advertising Research Foundation’s Re:Think 2015 in New York on Wednesday, March 18. Their paper is titled “Using Metaphor to Drive Differentiation” and focuses on ZMET® research conducted for the Susan G. Komen Foundation. The judging committee ranked this paper as one of the “Top 11” of the more than 200 submitted.

View the presentation here.