ABOUT
About Us
Our Team
Our Clients
Global Partners
Careers & Internships
Board of Advisors
RESEARCH
ZMET®
IAT
DEEP METAPHORS™
WORK
Our Process
Innovation
Brand
Communications
NEWS & EVENTS
News
Events
The Z-Files Blog
Blog Archive
Articles & Books
Newsletter
Contact

Olson Zaltman

ABOUT
About Us
Our Team
Our Clients
Global Partners
Careers & Internships
Board of Advisors
RESEARCH
ZMET®
IAT
DEEP METAPHORS™
WORK
Our Process
Innovation
Brand
Communications
NEWS & EVENTS
News
Events
The Z-Files Blog
Blog Archive
Articles & Books
Newsletter
Contact
James Forr
August 1, 2014

Lyin' eyes

James Forr
August 1, 2014

eye spirit As Groucho Marx once said, "Who are you going to believe?  Me or your lying eyes?"

From the Wall Street Journal, a new paper published in the journal Trends in Cognitive Sciences calls into question whether we see what we think we see.  (Try this cool test to assess yourself).

 

Newer PostScratching an itch
Older PostIt's alive!
 

Stay informed

We author a quarterly email documenting market research trends, including our own thoughts and perspectives.

 
Thank you!
 
 
Back to Top
News
Events
Blog
Careers
Contacts
938 Penn Avenue, #800 , Pittsburgh, PA 15222, USA(412) 288-9790hello@olsonzaltman.com

Empowering marketers with insight

Six PPG Place, Suite 610 PITTSBURGH, PA 15222
412-288-9790

Careers
Media Inquiries