Gerald Zaltman
Founding Partner
Gerald Zaltman is the Joseph C. Wilson Professor of Business Administration Emeritus at Harvard Business School, and previously co-director of The Mind of the Market Laboratory at HBS. He has authored over 20 books including: How Customers Think: Essential Insights into the Mind of the Market and Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers, co-authored with Lindsay Zaltman.
His work has been featured in The New York Times, Fortune Magazine, Forbes, US News & World Report, Time, Fast Company Magazine, American Demographics, and other major publications. He has received three patents for market research tools used around the world by major firms and international agencies.
In 2015, Dr. Zaltman was the 4th recipient of the bi-annual Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice and was inducted into the inaugural American Marketing Association’s Fellow Program recognizing members who have made significant contributions to the research, theory and practice of marketing. His other awards include:
- The Massachusetts Institute of Technology’s Henry Grady “Buck” Weaver Award, sponsored by General Motors for outstanding work in bringing knowledge and practice together (2008)
- The Advertising Research Foundation Member Recognition Award (2007)
- The JAI Press Distinguished Scholar Award from the Society for Marketing Advances (2000)
- The Knowledge Utilization Society's Thomas J. Kiresuk Award for Excellence in Scientific Research (1992)
- The Association for Consumer Research Distinguished Fellow Award (1990)
- The American Marketing Association's Richard D. Irwin Distinguished Marketing Educator Award (1989)
Professor Zaltman holds a Ph.D in sociology from The Johns Hopkins University, an M.B.A from The University of Chicago, and a B.A. from Bates College. He enjoys photography, boating, and fishing and hiking in Alaska.